When a seller lists a home with a real estate agent, a lot of brainstorming follows. Who are the potential buyers, where do they live and work? How can they be reached effectively with information that will attract them to this particular property?
In addition to advertising each home on the widely used Multiple Listing Service, professional real estate agents employ marketing techniques tailored to the individual home they are selling. An agent will review various buyer lists to find potential purchasers. They will use telephone and direct mail marketing, produce property flyers and advertise on the Internet, in the newspaper, in community publications and in real estate magazines. Contacts will be made to other agents who sell homes in the area to encourage them to show the home to prospective buyers.
Real estate agents combine pro-active marketing with realistic pricing to generate results for their home sellers.
Christina Danley Sotheby's International Realty 200 Clocktower Suite 100D Carmel, CA 93923 Cell: 831-601-5355 Fax: 831-855-0210 christina.danley@sothebyshomes.com
Christina Danley ranked in the top 5% for all Monterey Peninsula Sotheby's Real Estate Agents in 2009, and top 20% for 2008. Christina has been a broker associate since 1987. Christina earned the Certified Residential Specialist (CRS) designation, which distinguishes a higher level of education in real estate and a professional affiliation affording up-to-the-minute industry information and local market knowledge. She is the proud receiver of the John Leo Award, in recognition of top sales volume within the Monterey County Association of Realtors, for 1998. She holds a lifetime limited service credential for California Community Colleges and was honored with the Papa Vince award for excellence in hospitality.
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